TxDOT - Drive288 Project
Adding 10 miles of toll lanes to one of the busiest highways in Houston, this TxDOT project was bound to cause some traffic delays. With this in mind, we proactively managed the response to the construction by establishing a friendly voice and brand that aimed to connect with Houston drivers. Through constant communication and a fresh brand identity, Texans have learned to embrace highway construction in a new way.
Services Provided
- Marketing Plan Development & Execution
- Trade Show and Event Coordination
- Web Development & Maintenance
- Collateral Development
- Email Marketing
- Online Reputation Management
- Corporate Branding Packages
- Print and Digital Advertising
- Graphic Design & Illustration
- Photography & Video Production
- Social Media Development & Maintenance
The Numbers
64+
pages of content created on the website
500,000+
website page views
300,000+
email opens
2,500
ramp closures & U-turn closures and alerts
340,000+
text messages deployed
11+
communication awards, including Hermes Awards, Communicator Awards, dotCOMM
CONSTRUCTION
UPDATES
Email Marketing
Web Development & Maintenance
Social Media Development & Maintenance
WEBSITE
Web Development & Maintenance
Marketing Plan Development & Execution
STYLE
GUIDE
Corporate Branding Packages
Logo Design
Collateral Development
HAT CAR
ILLUSTRATION
Graphic Design & Illustration
