We buy our movies online, shop for clothes online, even buy our cars and order takeout online. With the rise of e-commerce sites such as Amazon and Netflix, a large portion of our shopping experience takes place with the click of a mouse through a computer screen. There is one place, however, in which technology has not made rapid changes, and that’s in our grocery stores.
According to a recent article in AdWeek Magazine, it will apparently take another decade before online purchasing makes even a 10 percent growth for grocery purchases. Does that mean there is no place for technology in the aisles of Randall’s and Kroger? Not quite.
The best part about advertising and marketing is trying to find new, organic ways to communicate with your client’s customers. Actually helping them make purchases they want to make, and reaching them in ways that are not invasive can be extremely difficult to do, but very rewarding if pulled off correctly.
The article in AdWeek spotlights several ways in which technology is making advancements in your local grocery store. Here are three of our favorites that genuinely help customers without being obnoxious:
Development of the U-Scan system, in which grocery stores lend a handheld scanner to shoppers so that they can scan items as they are being placed in their carts. Once you are done grocery shopping, you make your way to the cashier, hand them your scanner, and all you have to do is bag up your items and pay, significantly decreasing wait time at the checkout.
Incorporation of tablets onto shopping carts, so that you can easily look up a map of the store to find the item you need. These are also GPS enabled, so when you walk in the bread aisle, it will automatically bring up all coupons for bread.
Video Product Replicas – small, four-inch screens that go in mock-ups of the actual product. Everything looks the exact same, but when a person walks past this product, a video starts playing, grabbing the user’s attention.
It’s fascinating to think of all the possibilities there are when technology is involved. Imagine being able to walk into a store with a recipe and have your shopping cart tell you were every single ingredient is. Or being able to easily and automatically compare nutritional components between two top competitors, without having to do any math in your head. The options are endless.
To check out the rest of the article, click here.