Marché Warfield, 713-501-1990
Small Houston Agency, Satori Marketing, Wins Big
York’s COOLEST Pet in Houston Campaign Snags BMA B2 Award, AMA Crystal Awards
HOUSTON – June 9, 2014 – Satori Marketing, a Houston-based full-service marketing, advertising and public relations agency, walked away with top honors for their York’s COOLEST Pet in Houston campaign on behalf of York Heating & Air Conditioning and Johnson Supply, the York distributor for most of the state of Texas. Awards were distributed at two prestigious industry awards programs – BMA B2 Awards and the AMA Houston’s Crystal Awards.
The Business Marketing Association awarded Satori Marketing with an Award of Excellence at their 2014 B2 Awards at a recent ceremony in Chicago.
At the American Marketing Association’s 28th Annual Crystal Awards, held in Houston, Satori’s efforts were recognized in two categories: best Medium Budget Marketing Campaign and best B2C Website.
The award-winning campaign, York’s COOLEST Pet in Houston, featured HotSpot the Dog and centered around a 12-week contest that educated Houstonians about heat and air while familiarizing them with York Heating and Air Conditioning in a unique and interactive way.
Participants submitted pictures or videos of the various ways their pet kept cool during Houston’s notoriously hot summers. Once uploaded to the website (YorkHotSpotHouston.com), visitors could then vote on their favorite pet in a weekly, bracketed competition. Weekly winners received HotSpot the Dog gift packs, monthly winners won a free pet photo shoot as well as a year supply of dog food, and the grand prize winner received a complete York heating and cooling system, including installation, as well as a $5,000 donation to the Houston SPCA in their name.
“The sheer amount of talent and creativity that contributed to these awards blew us away,” said Marché Warfield, owner of Satori Marketing. “For our team to even be included in the same breath as these large, international agencies is a great honor.”
About Johnson Supply
At the time of the campaign, Johnson Supply was celebrating it’s 60th year as the distributor for York Heating & Air Conditioning throughout most of Texas and West Louisiana. Since 1953, Johnson Supply has been a Texas-based company and now employs almost 60 people.
About Satori Marketing
Satori Marketing is a full-service marketing and communications firm based in Houston, Texas. Satori provides several services, from graphic design and web design to copywriting, social media, public relations, and more. In business since 2007, the agency has slowly grown from a small start-up to a full service communications firm committed to helping their clients achieve their business goals. Visit SatoriMarketing.net to find out more information.