Satori Hits the Road with SH 288 Expansion Project

Satori Marketing, your small-but-mighty local team of communications experts, is proud to be trusted with the communications efforts for the upcoming SH 288 Toll Road Expansion project.

 

get-alertsThe expansion, which began in October, is slated to take 1,000 days. It will involve work on the highway from Beltway 8 in the south, up to the US 59 interchange. In addition to lane expansions and the installation of a toll infrastructure, the project will also include 54 total bridges, 8 direct connector/ ramp bridges at the Beltway 8 interchange, 8 direct connector/ ramp bridges at the Loop 610 interchange, and 2 direct connector/ramp bridges, for the Texas Medical Center. The completed work will vastly improve the ease and efficiency of this route for hundreds of thousands of Houston commuters.

As the contributing communications arm of the SH 288 Expansion project, Satori Marketing is committed to ensuring frequent communication with everyone who lives, works, and drives on this 10.3-mile stretch of SH 288. So far, efforts have included the creation of a dedicated construction project website, Drive288.com, for commuters, area residents and businesses. We have also undertaken significant logo and branding efforts—resulting in the Drive288 logo, as well as our
construction hat car mascot.

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Ongoing advancements have included printed materials and marketing
collateral for public-facing events, video production and editing, voiceover work, presentation preparation, and as the project progresses, will include intersection-specific construction and traffic updates. We have also spearheaded a robust social media presence, and have initiated a texting program for construction updates. To our knowledge, this is one of the first uses of texting in a TxDOT highway construction project.
As a company born and raised in Houston, Satori Marketing values this community. By putting our efforts towards the SH 288 expansion project, we are proudly adding to the Houston area’s significant accomplishments. We are extremely proud to be a local small business fostering the communications arm of this project, as only true Houstonians can.

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