We’ve all come across articles or funny memes that have spelling, typographical, or grammatical errors. What begins as a poignant rebuttal on political issues can be turned into the treasonous rantings of an incoherent lunatic. What was once a cry-laughable photo of Kermit the Frog minding his own business can morph into a low-class amphibious waste of space. But why?
Usually when surfing the Internet there is a high level of engagement that you are actively receiving from a specific source (news, social media, messenger, etc.). When you are reading article after blog after newsfeed rant, this digital content gets a firm grasp of you, and you willingly fall down the rabbit hole with it. Self discovery of a typo, or an awkward sentence that’s hard to read, pulls you out of the moment and alerts you to an outside world that is trying to engage with you (the copier, the office phone, your boss… ).
Yes, typos are sometimes mistakes and often forgivable offenses. But there’s always a brief, fleeting moment of doubt where you question the author’s education, or very least, mental capacity. Now you’re giving second-thought on sharing this article on social platforms because you’re not quite sure if even you believe what the author said anymore. If you do, you might find yourself apologizing on behalf of the author’s ignorance or oversight for not knowing “a lot” is two words. And forget sharing it through LinkedIn. If the whole premise of the platform is to seem competent and hirable, you don’t want to perpetuate the thought that you cannot spell—or worse yet, are illiterate. Is that a little extreme? Maybe. But now your thinking about it. (See what I did there? Via pt. 1).
Typos eliminate a key level of trust and believability that you know what you’re doing. See these photos that Satori took IRL? We’re not saying that these companies AREN’T great at what they do, but you might think twice before you hire them. The presence of such huge oversights does suggest that other aspects of their work may be overlooked as well.
As marketers it’s our job to catch these bloopers, but we’re human too. As the owner of a company (or just as a very bossy personality type), before any content is published, printed, or shared, proof it yourself. Catching these errors is as much your responsibility as if you typed it yourself. For the sake of political articles, business postings and Kermit memes alike, proofing is important. You read me?