Satori’s been completely immersed in March Madness this quarter, thanks to a campaign we’ve developed for our client, Adkisson Group. Our lives have been 24/7 b-ball, but in case you’re not keeping up with the games, it’s definitely had a huge impact on media. People tune-in in different ways each year, and this season’s games have made their mark. As evident in the following infographic, mobile is king! You’re probably reading this on a mobile device right now. March Madness fans have particular viewing trends on YouTube, including a high number of sports news programs, videos about sneakers, and clips about training and coaching. To see how mobile has impacted March Madness in 2016 here.