As 2020 rolls in, we think it is fair to say that this past decade was commanded by digital marketing. We can thank the overwhelming rise of social media for that. With over 2.65 million social media users, it’s no wonder companies saw the need to shift the majority of their marketing strategy to digital. And with new social media platforms popping up constantly, we always have to stay on our toes to remain up to date on social media trends and create the most effective marketing strategies. Even recently, a new social media platform has taken off, and we’re here to take a look into how we can incorporate Tik Tok into marketing strategies.
So, what exactly is Tik Tok? If you’re familiar with Vine, its purpose is somewhat similar. If you aren’t familiar with Vine, don’t worry, we’ll break it down for you. Tik Tok is a video platform that is almost a spin on karaoke. Users create a 15-second video and then add a personal voice-over or select one of the voice-overs on the app which contains a varied selection of snippets from popular songs, tv shows and videos. Tik Tok isn’t a new platform. It was originally released in 2014 and called Musical.ly, but the app was bought in August of 2018 and transformed into Tik Tok. While Tik Tok did have somewhat of a following, it wasn’t until 2019 that the app skyrocketed, becoming one of the world’s fastest-growing social media platforms. By the end of 2019, Tik Tok had over 5 million users, surpassing both Twitter and Snapchat.
There are many ways to incorporate Tik Tok into your 2020 social media strategy plans. Much like other platforms, influencers are a great way to get your brand out there. Having popular Tik Tok-ers make challenges or features involving your brand can help create brand awareness. There is also the option to create your own channel. While there are not specified business accounts with special features, that doesn’t mean your brand can’t make an impact with a personal channel. Utilizing features like hashtags can help create a niche for your brand and allow your channel’s videos to appear in searches. Videos can also be shared across other social media platforms; expanding your reach by even more! Popular Tik Toks are shared by millions on Snapchat, Instagram, and Twitter. You can even save the videos and create gifs from them. The shareable options are endless and the engagement rate astronomical.
With the video takeover moving into 2020, it’s important to stay informed on the different facets of new platforms like Tik Tok have to offer. So, what are your thoughts on it? Does Tik Tok have a place in the business world?