In the marketing and advertising industry, being an intern is a rite of passage. Everyone has completed an internship at some point or another, and – depending on the program – it can be extremely helpful in your long-term career. At Satori Marketing, we utilize interns to assist us in all aspects of our services – from public relations and social media to client service and copywriting.
Whether or not the internship is successful really boils down to two things (although one is more important than the other):
- The quality of the internship program
- The drive of the intern
While a bad internship program can definitely put a hamper on the internship experience, a great intern can turn a bad program into a worthwhile experience. However, you can’t teach drive. You can’t teach dedication. It is up to the intern to really make the internship the best it can possibly be.
Internships can be scary things, though, especially if it is your first one. So here are some helpful tips for the entire internship experience:
- For the interview:
- Have a few well-thought out and genuine questions ready.
- Know your price – you have thought about it, don’t act like you haven’t.
- Be honest. You are interviewing us just as much as we are interviewing you.
- Do your research, and find a way to organically bring it up in conversation. (So, don’t say “You must have learned that while you were getting a 3.8 at The University of Texas” – we see right through that).
- Send a thank you email within 24 hours. If you don’t, you won’t get the job. Guaranteed.
- When applying for the internship – FOLLOW DIRECTIONS. If we ask you to send us things in a specific order and you mix up the order, how can we trust that you will follow orders once the internship is yours?
- Once you have the job:
- Ask a million different questions – just don’t ask the same question a million times.
- Take notes. Seriously. Always have a notepad and a writing utensil with you, because you never know when an important piece of information is going to present itself.
- Get intimate with Google. When in doubt – Google it! Don’t know what a creative brief is? Google does. Not sure what HootSuite does? Google it. Don’t know how to write a check (believe me – it’s happened. Recently.)? You know the drill.
- Show you are willing to learn more – Satori Marketing is all about continuing your education and learning new things. If you are really interested in writing code but you don’t know the first thing about HTML, look up a seminar or an online class. Chances are, we will want to take it too.
- Know when to have fun, and know when to be serious – let’s face it: marketing isn’t brain surgery (I hope you were sitting down for that). However, there are times when everyone needs to buckle down and make things happen. Then we can all go sit on a patio and get a cold drink once the hard work is done.
- Be honest. It’s as simple as that.
- Don’t put all your eggs in one basket. Obviously, the goal of an internship is to test the waters and see if the intern could make a great full-time employee. But sometimes, even though the intern is exceptional, there might not be a job opening that you are good for. And that’s ok. The point of an internship is to build up experience and grow your network. If you come into an internship knowing that, you are already ahead.
Now, this is in no way a comprehensive list. But it is a start. And it might just help you kick-off an extremely successful career in marketing and advertising.
Interested in interning with us? Send an email to Batman@satorimarketing.net (you read that right).