If you’ve worked in marketing and advertising long enough, chances are you have done a trade show for a client or two. And everyone feels the same way about them – awesome potential that isn’t always realized.
A couple of weeks ago, Satori Marketing went to a seminar put on by Skyline Displays called “60 Trade Show Tips in 60 Minutes.” The entire seminar was intended to share some quick and easy ways to ensure that future trade shows are more successful.
We learned some very interesting stats, such as:
- Out of the top 50 most expensive cities in the world to do a trade show, the only American city on the list is New York at number 44.
- 80% of exhibitors don’t do a pre-show promotion to drive traffic to their booth.
- Studies show that 85% of results are vested in your people – treating them kindly and setting them up for success goes a long way towards helping you gain more business.
- Why do people participate in trade shows? To generate leads – 86% of exhibitors are there for new leads.
- However, 79% of trade show leads are never followed up on.
The biggest thing to keep in mind when it comes to successful trade shows, however, is the element of surprise. Sure, people want to go to trade shows, but they grow tired of seeing the same exact booth over and over and over again. How can you get their attention in a way that will make them excited about your company?
Satori Marketing has been a part of several different trade shows over the years. One that we are particularly proud of was for The National Realty Group (TNRG) back in 2009. We turned their space into an ice house, complete with servers and cocktail tables, and we strategically placed our booth next to the bar to create an area that people wanted to visit to take a break from walking around the trade show floor. By getting into the mindset of a trade show attendee, we were able to come up with a booth that was a massive success and is still being talked about today.