How To Do Social Media Right

This past weekend, I took a trip to Port Aransas to hang out with some college friends, both of whom live in Austin. Instead of having to drive all the way to Port Aransas by myself (and miss out on prime hang out time), I decided to take the Mega Bus to Austin on Friday and then ride with my friends to Port A.

For those of you who don’t know what the Mega Bus is, it is a double-decker bus service that you can take to Austin, Dallas, San Antonio, New Orleans, Baton Rouge, Norman – a lot of different places for super cheap. My ticket to Austin was only $6. And (this is probably the best part) there is free Wi-Fi on the bus, so you can get work done during your travels. It’s pretty great.

This weekend I decided that, because I handle all of the social media for our clients at Satori Marketing, it would probably be a good idea for me to spend a little time actually building mine up. You know how it goes – if you do something for a living, typically you are the last person on your client list. Well, I was going to make a change, so I started using Twitter a lot more this weekend.

On my way back from Austin, on my second-ever Mega Bus ride, I decided to live-Tweet my trip, because there were just so many crazy things going on that I couldn’t keep it to myself. Here are just a few of the things I Tweeted:
(Tweet 1)
(Tweet 2)
(Tweet 3)
(Tweet 4)

As we were just starting our journey, I Tweeted the following:
(Tweet 5)

Within five minutes, Mega Bus’ official Twitter account followed me and sent me a direct message, apologizing for my ‘inconvenience’ and asking me to send them my trip information so that they could ‘look into this matter.’

Their response time was fantastic. Keep in mind that this was a Sunday at about 6 pm that I was Tweeting this, and they responded within five minutes. I was impressed.

There is an important message to be learned here. Social media is not a 9-5 thing. It’s not something that you can set up and occasionally update or check when you feel like it (as I was doing on my own personal accounts). It is something that you need to constantly and consistently update and manage. And that, in itself, can be a full time job.

That’s where Satori Marketing comes in. Social media isn’t a science, it’s a feeling. You just have to know what to do with it. We can help you figure that out. We can even help manage it for you, so you can continue doing what you do best.

As for my conversation with Mega Bus – that’s ongoing. I responded back and told them that everything turned out great, and left them with a simple suggestion – they should look into having covered areas so that people won’t get rained on when they are waiting for the bus.

Your move, Mega Bus.

– Mark Pereira

Posted in Blog.