Double the Trouble

Hello, Satori Family. Allow me to introduce myself. My name is Micah Edwards, AKA “Taco,” and I am the newest Marketing Intern at Satori Marketing. Upon joining the Satori team, Marché asked me to create my personal email address/alter-ego, and as most of you may know, email addresses at Satori are a BIG DEAL. I needed to come up with something creative and epic, but I also wanted to choose a handle that defined me in a deep way. I’ll get to that a little later though. First, I’d like to tell you a little bit about myself and why I chose Satori as my new home.

Graduating from the University of Houston at the age of 19, I am one of the oldest 21-year-olds I know. Not only because I’ll be graduating with a Master’s degree in the spring, but because I legitimately feel like I am an old man trapped inside a millennial’s body. I spend most weekends singing jazz professionally with my sister, but if I’m not doing that, I’m either making some kind of baked good, watching an obscure film on TCM, or going to a park with my fiancée. I know…I’m really cool. You don’t have to tell me. Still, I like to think I lead a fairly unconventional life. Being the youngest in every one of my classes from high school to grad school, I have learned the art of accepting unconventionality as a gift. Through my experiences, I have been forced to adapt to situations as they are presented to me, because not every environment has been ideal or will ever be ideal. The challenge to adapt taught me how to produce creative solutions, and I know working at Satori will offer plenty more of those challenges in the future. With each client comes a creative challenge and that excites the heck out of me.

I decided on “Taco” because I wanted to choose something that describes me and also something I actually vibe with. Tacos are the best, and I could probably eat them at every meal for the rest of my life. They are arguably the most versatile dish on the planet. Breakfast, lunch, dinner – it doesn’t matter. They can easily adapt to their environment and their customer’s wants/needs. You want an egg/potato taco for breakfast? You got it! You want a beef fajita taco with onions and cilantro for dinner? That works too! As I grow, the brand I aim to establish for myself is one of versatility and adaptability, just like a taco. I don’t want to be a one-trick pony, only offering a certain set of ingredients. Instead, I want to stretch the scope of ingredients that can be stuffed into this theoretical tortilla shell.

I see a lot of growth ahead for Satori and I cannot wait to grow right along with the company. I have such respect for Marché and the entire team here at Satori, and I am honored to be brought along for the ride. Years from now, I look forward to looking back on this blog post and seeing exponential growth not only in Satori, but in myself as well.

– Taco

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