Don’t be color blind

In the fabulous world of marketing and advertising, there are a lot of things to consider when coming up with a communications piece. Through which medium should you deliver your message? Who is the intended audience? Should you go grassroots, or PPC? When it comes to copywriting, should the copy go the humorous route? Or adopt a more serious tone? What about the look of the piece? What colors should you use?

It’s enough to make your head explode. Luckily, there are several tips and methodologies to help when making these important decisions. More specifically, when it comes to choosing an appropriate color scheme, designers typically utilize a color wheel, as seen below.

Color Wheel

Using this color wheel, here are some helpful things to know:

  •  Analogous palette – uses colors that are close to one another on the color wheel. These palettes effectively communicate consistency and uniformity within a design. Analogous
  •  Complementary palette – uses colors opposite one another on the color wheel, offering a feeling of balance.Complementary
  • Triadic palette – uses three main colors which are equally spaced on the color wheel, creating a diverse palette. Triadic
  •  Monochromatic palette – uses different shades and tints of one basic color, offering an effective, calming and authoritative design. Monochromatic

There are many more factors that contribute to picking a cohesive and compelling color scheme – to find out some more, click here.

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