Email marketing still holds its place at the top as one of the most effective ways for businesses to communicate with existing and potential customers. This contact can be essential in creating a starting point for potential sales. However, this is only effective if the audience actually opens the email.
So, what can be done to increase the likelihood of someone opening the email you sent?
It all starts with your subject line. The subject line is the icebreaker of your email, so in order to make it count, here are a few tips and tricks of the trade.
Humor makes the emails open.
Catching someone’s eye with a little humor can be the deciding factor between the trash folder and opening the email. Humor doesn’t always come as easy to everyone, but if you can pull it off, use it to your advantage.
Make the reader curious.
Curiosity killed the cat, or in this case, gets someone to open the email. Having a subject that creates intrigue will pull the reader in and garner a read to find out more.
Creating a sense of urgency yields a response much of the time. Subject lines expressing a deadline or a limited availability creates a sense of FOMO (Fear of Missing Out).
Using these tactics can largely help boost open rates, but it’s not easy to pull in a consumer with such a small word/character count. No more than ten words is favored for subject lines, so It’s crucial to craft your message with care. Let the creative juices flow and the clicks should follow!