Biteman Begins

This is why we love social media.

For those of you who don’t know, the World Cup of Soccer is going on right now in Brazil. Every four years, the best 32 teams throughout the world compete in this tournament to determine who has the best soccer team. The winner gets bragging rights for the next four years (and then instant disappointment if you are Spain, 2010’s World Cup winner who were eliminated in the first round this year).

Yesterday, Uruguay faced Italy in a match that would determine who moves on to the next round (congrats, Uruguay). Though the game was an exciting one, no one is talking about the final outcome – they are all too busy discussing an incident that occurred before Uruguay scored their final goal.

The incident in question is when Uruguay’s Luis Suarez bit Italian defender Girogio Chiellini. That’s right – bit. With his mouth. You might think this is crazy, but it gets even crazier. Turns out, this isn’t the first time Suarez has bitten an opponent. It’s not the second time, either. Yep – this was the THIRD time Suarez has taken matters into his own mouth. He’s even been banned for a total of seventeen games as a result of his first two bites.

At first, Suarez claimed he didn’t bite him. Then he said Chiellini shoved his shoulder into his mouth (?). Either way, FIFA (the governing body of the World Cup) is investigating the incident, and must make a decision before Uruguay plays their next game. But before FIFA even had a chance to say he was under investigation, the internet exploded with memes and pictures.

Everyone, from regular people to celebrities to brands got in on the action, all poking fun at the bite seen ‘round the world. This is why social media is great. Check out some of our favorites below:


Text: Hat-trick for Suarez. (For those of you that don’t know, a hat-trick is when someone scores three goals in the same game, such as German player Mueller did in their first World Cup 2014 match against Portugal.)




Text: Suarez now has to wear this the rest of the World Cup.


Text: Evander Holyfield tweeted “I guess any part of the body is up for eating.”


Text: “Hey Luis Suarez, next time you’re hungry just grab a Snickers.”

Bud Light

Text: Relax, they’re twist off.


Translation: “Hi, Luis Suarez, if you’re still hungry, come take a bite out of a Big Mac”

But by far, by FAR the best one, has got to be whoever created your new favorite game, Bite-man, which casts Suarez as Pac-Man as he tried to eat as many Chiellini heads as possible. Even the iconic Pac-Man ghosts have been replaced by referees with red cards.

Well played, internet. Well played. This is an exceptional example of how a brand can jump on a “water-cooler moment” and produce something that is relevant.

Posted in Blog.