Advertising on Google Glass

Google Glass is the revolutionary piece of wearable technology that is set to completely change the way we interact with electronics and the world around us – if it ever comes out to the mass market.

For those of you who don’t know exactly what Google Glass is, it is basically a ‘mini-computer’ that you wear over your right eye. It sees everything that you see, and you can interact with it by simply saying, “Ok glass…” and then giving it a directive. You can take pictures by winking, record video with just a spoken order, and it will display directions right in front of you, while not blocking what you are trying to look at.

Yes, it is very dorky looking, and yes, it has a long way to come. But imagine driving down 290 and having unobtrusive directions pop up right in front of you. You can still see where you are going, but you don’t have to look down at your phone for the next step. Or imagine videotaping your son’s first birthday, but not having to watch it from behind the camera on your phone. Google Glass can easily record what you see if you just tell it to.

Of course, with this new piece of technology comes the desire for companies to advertise on it, or using it. While Google Glass has not quite made it to the masses, people can sign up to be test pilots – for a small fee of $1,500.00. That hasn’t stopped companies from figuring out ways to be on the bleeding edge of technology, however.

Take Kenneth Cole, for example, who just launched their 21 Days, 21 Deeds campaign. They urge Google Glass wearers to send in pictures or videos – taken using Google Glass – of them doing good deeds for other people for 21 days straight, one deed a day.

Hollywood is incorporating the technology as well. Takahiro Horikawa has created an app called Preview that immediately starts a movie trailer when someone looks at a movie poster while wearing Google Glass. Imagine the implications if apps like this were to take off!

The Kenneth Cole campaign is extremely smart. Many people have spoken negatively about Google Glass wearers, even coining the term “glassholes,” because they completely ignore other people even when talking to them face-to-face; too busy playing with their shiny new glasses. By pairing the glasses with good deeds, Kenneth Cole is transforming the conversation from self-absorbed nerds to technologically advanced, socially aware activists.

As Google Glass gets closer and closer to launching to the general public, it will be very interesting to see what advertisers and companies do with the technology.

Are you ready for the future?

Posted in Blog.